PROFESSIONAL BLOGGING FOR DUMMIES PDF

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writers and offer a glimpse into their professional lives. Figure The Casual. Friday blog is a public personal diary. Chapter 1: Understanding Blogging at . Blogging FOR DUMmIES ‰ 4TH EDITION by Susannah Gardner and Shane For a professional blog, don't even consider writing without paying attention to. Professional Blogging For Dummies [Susan Getgood] on picscobenreatttas.gq out tips for starting a professional blog from Professional Blogging For Dummies. [PDF].


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The Certified Wireless Network Professional (CWNP) Program. Hacking Kevin is author of Hacking Hacking Wireless Networ. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A . Blog Design For Dummies isn't just what you see within the book you're holding. hosted blogging and Blogger for Dummies will quench their thirst and fill that niche. situation – to help the business professional, and also the serious personal David's C.V. is downloadable in PDF form: picscobenreatttas.gq picscobenreatttas.gq

Try to schedule these in and use a timer that goes off every 30 minutes to remind you to move around and let your eyes, brain and muscles have a rest for blogging. Companies, small businesses and organizations all around the world are falling prey to nasty intruders on an increased basis.

So what can you do? We have a tutorial here on how you can get it set up without too much trouble. Keep backups Try to keep backups of your websites, blogs and important documents both on and offline. There are many plugins to help you do this.

These can help lock-down your blog. Follow basic security procedures Basic security procedures like avoiding public WiFi, not clicking unknown links in emails, having different and complex passwords, keeping software and plugins up to date, etc. Try to keep up to date with the trends as they change.

Finding a way to stand out from the crowd is really important As more and more people start blogs we need to focus how to make ours stand out so as to create some point of difference that our readers can come to enjoy. This might be as simple as injecting your own personal story in to your content, or it might be the development of a more consistent and focused brand that is aimed at a very targeted portion of your niche. Have a look how Nerd Fitness made a fitness blog that is just for geeks as the perfect example.

When you first thing about how to start a blog, just spend some time looking at your competitors and see what they are doing and how you might be able to solve problems in a new, exciting way. Diversification of income is important in the long term This is another one of those tips that have been around for a while but become more and more relevant with every passing year.

If you start a blog in you should expect your income streams to change. For example, if you rely on Google AdWords from organic search traffic and your blog suddenly gets pinged in some update you might wind up with zero income for a while. The same goes with an affiliate product that you might be promoting with natural traffic vs paid traffic.

That can dry up in an instant. The best bet is a strong mailing list that you can use to launch your own products and affiliate promotions. downloading blogs is always an option instead of starting one Flippa is already killing it. You see, when you first start a blog you have to do a lot of groundwork that takes time. Research, pillar articles, networking, logo creation, social media accounts set up, etc. It is a very time consuming process. This is not a bad strategy if you want to get straight in to things and you have a few thousand to spare.

There is, however, a LOT to consider before you download a blog so please do not rush into it. So one thing I wanted to tell you about blogging this year is that you really want to start thinking about blogging in the next year. That means planning, researching and developing ideas now instead of later. Keep working on the short term stuff but make sure your long term stuff still happens. In this case the core is back links and the features are things like freshness, authorship, mobile-friendliness and so on.

The best ranking sites are still the ones with back links.

A screenshot of a blog that got 70, back links in two months. The key here is to know your your niche. If you have a niche where the rankings are dominated by fresh results then you need to start working on getting fresh content, and so on. Tumblr and Medium can teach us things At the very top of this blog post on the things you need to know to start a blog I mentioned that I still think a self-hosted WordPress blog is the best bet for serious, professional bloggers.

It has since been copied by a lot of non-Tumblr bloggers who have found it converts quite well.

How to Start a Blog in 8 Easy Steps

One of the main lessons I think these new platforms are teaching us is that people want simplicity. TechCrunch is your source for satisfying your gadget news appetite.

General Motors, Google, and Sun Microsystems all have company blogs, giving readers a peek inside the corporate culture of what might otherwise be fairly faceless monoliths. Southwest has taken this approach www. As with personal blogs, the tone is light and conversational, making the company seem friendly and accessible. With a little practice and familiarity with standard blog elements, though, you can identify any blog in a snap.

Most bloggers update their blogs a few times a week; some bloggers even update them a few times a day. Each time a blogger updates the blog, he or she creates a blog post, or entry, that he or she then adds to the blog.

At the same time, blog software creates a permalink page to contain only that blog post and its comments. The next time the blogger writes a post, it shows up at the top, and the older posts move down the page. Most though not all blogs allow readers to leave comments — short text messages — in response to blog posts. Comments really differentiate a blog from most websites by encouraging interaction and conversation.

Because blogs are updated so frequently, bloggers often sort their blogs into a date-based archive so that readers can find older information easily. Bloggers can sort posts by subjects or categories, which allows a blogger to blog about a number of different topics and lets readers focus in on the topics that most interest them. Blog anatomy: Real Baking with Rose Levy Beranbaum is written by a baker and cookbook author.

Most blogs — no matter what topic they cover — look quite similar because the elements of one blog are common to all blogs. Even on the web, diary websites existed long before anyone used the word blog. No one really knows when the first true blog was created, but estimates put the date around The term weblog came into existence in , and it was quickly shortened to the more colloquial blog.

No one can really measure the number of blogs in the world, for a number of technical reasons and because blogs can be short-lived accidentally or deliberately. All studies of numbers, however, indicate that the number of blogs increases dramatically every month.

For example, in May , the blog search engine Technorati www. Those common elements are: A header at the top of the blog displays the name of the blog, often including a logo or other visual element. This header is visible on every page of the blog, identifying it, even to a visitor who visits one of the interior pages without first going to the home page.

While you scroll down the home page, you see the next most recent post, and the next most recent post, and so on. New posts are always at the top, making it easy to find the latest, freshest information when you visit. Most blogs display around a dozen recent blog posts on the first page of the blog, and to read older posts, you can visit the archives. Along with each entry, blog software displays information about the post. On blogs that have multiple authors, the visitor may find this info especially valuable.

Sometimes, you can both read and write comments on the permalink page. In Figure , the category of the top post is Special Stories. Most blogs are laid out in two or three columns, with the most real estate given to the column that contains the blog posts themselves.

Nearly every blog archives a post when the blogger publishes that post, both by date and by category. In the sidebar of a blog, you can usually access both archive methods. Date-based archives can also show weeks and years. A datebased archive. By sorting each post into a category at the time that she publishes it, Rose creates an archive organized by subject, making it easy for you to find the posts that most interest you.

Clicking a category link displays only the posts in that subject area, organized in reverse chronological order. A blogroll is a list of other blogs that the blogger finds interesting or useful. By including the blogs and websites that Rose likes to read on her blog, she can direct her readers to other interesting websites see Figure And who knows, those sites may return the favor, sending their visitors to her site.

Getting Started with Blogs Figure A categorized archive. A blogroll. Many bloggers know their readers are curious, and those bloggers put together short bios and other information for readers.

Bloggers sometimes display this information in the sidebar or link to it, like in Figure An About the Author section. After a reader subscribes via RSS, he or she can read the latest updates via the newsreader instead of visiting your blog. A blog often includes an RSS link identified by a small orange icon, as shown in Figure near the bottom of the sidebar. I talk more about RSS in Chapter A link to an RSS feed.

Starting a Blog One reason that so many blogs exist is that you can set them up and publish them so easily. The early days of the Internet were full of heady talk about the democratization of publishing; people discussed how absolutely anyone would have the power to publish because of the prevalence of personal computers. Writers no longer needed a printing press and a distribution method to get their work to people, but they still needed specialized skills and technology.

The answer, as it turns out, comes down to technology — specifically, software. I believe blogging goes a long way toward making that initial promise of the web come true. Figure shows the publishing interface of Blogger www.

To write a new post, you simply log into Blogger, fill in the blanks for a new post, and click the Publish Post button to put the entry on your blog. You can publish a blog by simply filling in a few form fields and clicking Publish Post. Different blog software offer different feature sets. Like with all software, the tricky part is finding the right one to use for your situation and needs.

I can assure you, however, blogging software comes in all shapes, sizes, and price Chapter 1: Discovering Blog Basics ranges. In Chapter 3, I talk extensively about choosing the right software solution for your blog.

Chapter 4 shows you how to start a blog in about ten minutes by using Blogger, and Chapter 5 walks you through the details of using WordPress. In Chapter 6 you can try out a microblog using Tumblr. Choosing What to Blog About You can find blog topics all over the map. Open your web browser and go to www.

For example, you might enjoy reading a blog written by someone with whom you share a hobby, such as knitting or parasailing.

You can also search for something that can help you accomplish a task, such as downloading a house or finding out how to paint. Click Blog or Posts to filter the search results as you desire. I find Posts gives me more interesting results. Click Search the magnifying glass button to the right of the search box.

Technorati returns a list of recent blog posts that used your search term. When I searched for knitting, for example, Technorati showed me a blog post by someone who just bought some new yarn for making socks, one about a recipe for a knitting-themed birthday cake, and another post by someone who was frustrated with a pattern. Find a blog post that looks interesting and click the URL to visit the blog and read more.

Repeat Steps 1 through 5, as needed, until you find a blog that you enjoy! I read blogs on all kinds of topics that interest me, from surprise knitting to the arts to real estate.

People have created blogs to pass along marketing expertise, sell shoes, cover the latest celebrity gossip, raise funds for bike rides, and even write books. The topic or topics that you write about should excite you and hold your interest, and they can be about absolutely anything. No problem; you can start a blog today about one topic, and when you actually figure out what you want to write about, change directions and go down another road. Think about the following tips when you start a blog: Your passion shines through to your readers and keeps them coming back.

Bloggers who keep personal diaries for their friends and families might decide to keep certain subjects out of the public forum of the Internet. How about your mom or your boss? Who are they? How can you appeal to them and get them to keep reading your blog? Do you even care about how many readers you have? If you do, what do you want to show, explain, or ask them? Some people thrive on this kind of wideopen playing field, but others quickly become bored or boring!

Preheat the oven by setting goals. Measure out several cups of good writing. Mix well with frequent updates. Sprinkle in a lot of interaction with your readers. Watching how someone else blogs is a great way of finding out how to be successful yourself!

30 “Proven” Ways to Make Money Online Blogging with WordPress

Keep track of how the blogs you enjoy are keeping you interested: Take note of how often the blogger updates his or her blog, the writing style, and which posts you find most engaging and get you to leave a comment. Setting goals Just like you have many different reasons to blog, you have many ways to create a successful blog. Do think about what your goals are and keep those goals in mind when you start your blog.

The following are ways that you might define a successful blog: Many bloggers are eager to attract readers to their blogs, and they define success by the number of people who visit every day.

Some bloggers find the interaction with readers in the comment area of the blog very gratifying. Many bloggers start their blog in order to accomplish a task such as raising money for a charity , to sell a product, or even to get a book contract blogs have done all these things.

When you start your blog, take time to think about how you define success. Do you want to help your entire family keep in touch? Do you want to let your friends back home know more about your college experience? Are you starting a company and trying to get attention in the media? Most criticism has at least some basis in reality, and this case is no different. Many bloggers do write their blogs very casually, paying only cursory attention to spelling and grammar.

For many, this informality is part of the charm of the format. Readers find the colloquial, conversational tone accessible and easy to read, and bloggers who write informally seem approachable and friendly. You can develop a friendly, personal way of writing without losing touch with the dictionary.

I encourage the use of spellchecking, even for very informal blogs intended for friends and family. Your readers will roll their eyes, and your competitors will get a good snicker out of it. Most importantly, however, think through your writing and consider your readers.

Take the time to practice and develop a voice that sounds personal and conversational while still qualifying as good, engaging writing. The best bloggers spend just as much time writing a casual blog post as they would a work memo.

You can find tips on how to develop your voice in Chapter 7. Posting frequently Commit yourself to writing new posts on your blog frequently.

Ah, frequently is such a deceptive little word — because really, what does it mean? For some people, frequently means every day. For others, it means three times a day. If you want to blog more often than that, go to town. This number of updates strikes a good balance for most blogs.

They write posts ahead of time and then save them for later. You also need to pace yourself. In the first heady days of having a blog, the posts flow freely and easily, but after a few months, you might find it difficult to be creative. Interacting with comments Comments make blogs really different from a website; the opportunity to interact and converse with the creator of a website and with other readers is almost unique to blogs. Everyone in the forum community is free to chime in with a topic or question.

In fact, some bloggers have chosen to add forums to their blogs as a place for free-flowing conversation. I talk more about how this can work in Chapter Visitors to a blog have the opportunity to leave a comment on each post.

Sometimes, readers leave comments in reaction to what they read; other times, they might offer a suggestion or pose a question. Because any reader can leave a comment, readers may leave comments about other comments! Blog posts often include a link directly below each post, indicating how many comments readers have left. Clicking this link takes you to a page that displays the post, any comments that readers have left about that post, and a form that you can use to leave your own comment.

On some popular blogs, readers compete to see who can leave the first comment on a new blog post. Not every blog allows comments. We should all be so lucky to have that problem. For most bloggers, comments are an important way to develop a dialogue with readers. I recommend you keep comments turned on in your blog. Unfortunately, spammers can take advantage of comments as easily as they can send you unwanted e-mail.

If you keep comments turned on, you get unwanted comments that have commercial messages, unless you take preventive measures which is becoming easier to do. You or your readers might even find some spam comments offensive, just like some kinds of spam e-mail. If you decide to allow comments on your blog, be sure to read them and delete inappropriate messages. Your readers will thank you. The decisions you make about how your blog looks are just as important as the technology that you choose to run your blog and what you choose to put on it.

But you can follow guidelines to keep your best foot forward. Even if your blog is for personal expression, it represents who you are. So, make sure that you have a good handle on how you want to present yourself to the world. If pink bunnies say everything you need, you should have pink bunnies. And if you need to look more corporate, you should avoid the pink bunnies — unless you sell Easter baskets and egg dye.

Seek advice from bloggers like you and find out from friends and family just how they think your blog should look. Check out other blogs, especially blogs that reflect the same goals or tone you want to create. What does the design of those blogs say about the blogger and the blog content? Whether you hire a designer for your blog, use a blog template, or try to make the design yourself, seek ways to make your blog stand out from the rest. Even if you use a default template, you can often add an identifying graphic or element on the site that differentiates your blog from others.

Let your readers be your guide: If your friends start talking more about the annoying background color than your latest blog post, you have a problem. Just like you do with your content, keep the design focused on the readers to keep them coming back for more. The average blog has four very distinct areas in which to place and customize content: In a blog, each of these areas has a specific purpose.

As more blogs have come into existence, these areas have developed in specific ways that can help you organize your content. Typically, a logo appears near the top of each blog page.

Blogging For Dummies

Many logos include an illustrated element and a special font treatment of the blog name. The header of any blog contains a few elements. The first element should be, of course, the name of your blog. The title should explain what your blog talks about or who you are as the main writer. You can also throw into the header some form of navigation that can help your visitors find their way around and provide them with quick links to special areas that you want highlighted on your site.

On many blogs, the logo also appears in the header. Like the name suggests, headers appear at the top of blog pages. Sidebars usually become a major focus for a blog site. Sidebars are columns to the right or left or both of the main content area, and they contain elements such as navigational links, special highlighting graphics that point to social networking sites, lists of blogs that you read blogrolls , archive links, or anything that you want to share with your visitors outside the context of a blog post.

Sidebars usually appear on every page of your blog and look consistent from page to page. Footers live at the bottom of each blog page, and sometimes they do nothing more than feature a copyright message. More advanced bloggers have expanded the use of footers to include a significant series of links to content within their sites.

These links might lead to comments on the blog, recent posts, or posts that you particularly want to highlight. The footer can feature parts of your blog that you want visitors to find easily. Blogs, like all websites, are accessible anywhere in the world at any time, and anyone who can access a computer and understand the language the blog is written in can read it.

Some blog software does allow privacy settings or password protection; if you use these options, you have more assurance of privacy. And, like with all websites, people can print, duplicate, and fax blog posts, tape them to lampposts, distribute them to a class, or post them on social networking websites such as Facebook. A reader of your blog can even copy and paste the text of your blog posts into a text editor or e-mail message, sending that text buzzing around the world in the blink of an eye.

Some blog-hosting sites require you to register in order to use them, and limit readership to those who have registered. Those blogs might look like they offer you more privacy, but generally the barriers to registering for a service are very low: You just need an e-mail address.

The blogs might as well be public. Getting Started with Blogs In rare instances, an entire blog is password-protected and therefore readable only by visitors who know the login information for the site. As long as that login information stays private, the blog is private.

All the points about people being able to copy and paste or print the post still apply, however. As well, if someone shares a password, you may have unwelcome guests. Assessing Your Involvement Any productivity guru will tell you that individuals who are looking for advice think with their short-term brains.

When you start a new project, you rarely think beyond the end of the calendar year — and even that can be a somewhat generous assumption. Think about where you want the blog to be in five years. Will you still actively blog, or will this blogging thing last a few days, weeks, or months? Recognizing your level of commitment helps establish a clear vision about the resources that you should put into the blog. Making decisions about the future of a blog can be a tricky business, but here are a few questions to answer maybe in your new blog!

Take a moment to visualize your level of commitment. On a list of your priorities, where does blogging fall? Many popular bloggers tend to post more than once per day, but at that stage, the blogs are usually making a little money, or the bloggers already have an established business so the blog provides mainly a supplemental outlet for them.

Posting once per week works for most personal blogs. Being able to write is one skill, but being able to write interesting, fun prose that people actually want to read is entirely different. Entering the Blogosphere must figure out how to do it by practicing.

A good way to do this would be to create a test blog on a free blogging service like Blogger www.

How to Start a Blog

Knowing how to type is an important skill that some new bloggers might not be very good at. I talk about those formats in Chapter Is your blog personal or professional? If you think of your blog as a personal space, that suggests you should spend less time on it than you do on your paying work or occupation — and you should definitely keep your budget lower than your income!

Choose a design solution and write content to suit your budget and time. Also, rather than squeezing in time for writing the blog in the background, designate time for blogging just as you would for a meeting, project task, or other work-related responsibility.

If the community is a professional one or a group whose respect you must earn, your blog can send unspoken messages about who you are and what you stand for. Most popular bloggers have developed careers based on their blogs unintentionally, all thanks to the quality of the blog. Bloggers have used blogs as starting points for book deals, television shows, and even direct sources of revenue. Think about the needs of your audience members and how to appeal to them, even when you consider what software to use.

If you want to build an empire, choose the software that has the bells and whistles necessary to make that empire possible. Chapter 3 has more information about software.

The Internet is a public space. See the next section for details. Blogging is a very immediate medium: When you publish a post, it goes live on your blog right away. In fact, several things happen the moment you click the Publish button: A ping is simply an electronic notification. Users of search engine websites can then get your blog post as a result of a search. All these changes happen whether or not you think about them.

The fact that blog posts are quickly distributed with a minimum of effort on the part of the blogger is part of the beauty and effectiveness of this format. Blog software and services are designed to deliver your content quickly.

However, editing after you post is a pretty ineffective way to control your message, because visitors might read or e-mail the original post before you make your edits. The content you publish on a blog or web page can live on in other unintended ways as well: Chapter 2: Entering the Blogosphere You can see these effects demonstrated in Figure ; a Google search www.

Google linked to the original blog post and a cached version archived by Google. After all, publishing to your blog is a good thing!

You want each of these processes to happen because they bring readers to your blog and present your content to potential readers.

Blogging Ethically The best defense, as they say, is a good offense. As a blogger, you should think about what you write before you publish it, as well as afterwards.

Bloggers have a code of ethics. Okay, what I really mean is that some bloggers have a code of ethics. This loose set of ethics and standards, to which many serious bloggers adhere, 35 36 Part I: Getting Started with Blogs developed as blogs matured from a new medium into a more established one.

For most old-school bloggers, the word to think about is transparency, which represents a whole range of ideas. I introduce transparency here and explain in more detail in the following sections: You want to communicate openly and honestly on a blog, dealing straightforwardly with your topics and ideas, and with your readers.

Whether you post something that you heard that turns out not to be true, or you blog while angry, the real test is how you respond to making a mistake. A good blogger is aware of, and responsive to, his or her readers via the comments that those readers leave on blog posts.

In fact, many bloggers feel that you can use a blog to build real relationships with people. The idea that you can use a blog for meaningful interaction is the revolutionary element in blogging. At the core, blogging is about real people talking with each other and sharing real knowledge and experiences. But transparency comprises worthy ideas, especially if you plan to blog about personal and sensitive topics. Read on for more details. Telling the truth Honesty in blogging is different from honesty in real-life relationships or even journalism or advertising, because knowing who someone is or what they represent online is complex.

Consider the following: Blogging under a pen name is okay.

For many bloggers, telling the truth is first about emotional honesty and second — or perhaps not at all — about revealing who you are.

For example, a personal blogger may connect with a community over a sensitive topic and thus want to use a pen name. Know that your true identity may be revealed, either publicly or among people who know you in real life. Be prepared to defend your writing as your own, especially if your anonymous blog could create conflict in your offline life or career. People all over the world followed her blog, chatted with her online, even spoke with her on the phone during her illness.

In fact, the life and death of Kaycee was the product of imagination. The online community has slammed bloggers for blogging about products and services for money without revealing that they were paid to do so. A blog scandal in put Dr Pepper into the public eye for soliciting blog posts from a group of teenagers about a new product called Raging Cow.

The teens received trips, samples of the product, and gift certificates, and the company asked them to promote the drink on their personal blogs. Many of the teens did so without revealing that they basically received compensation for promoting the product, and when the arrangement became public, a blogosphere boycott of the company and a lot of anger against the bloggers ensued.

Since then, the FTC has ruled that these kinds of endorsement relationships must be disclosed, so this is no longer simply an ethical issue. You can review the FTC guidelines at www. Interestingly, Dr Pepper also started a blog ostensibly written by the Raging Cow herself during her travels around the country, as shown in Figure Bloggers roundly criticized this blog at the time for being fake, of course.

But the idea of creating fictional characters that write blogs has stuck around, and many bloggers have used it successfully since then. The Raging Cow blog was an early example of a fake blog written by a fictional character.

In general, I recommend following these rules about honesty in your blogging: If you can link to the source, do. Observe copyrights at all times. Making mistakes If you make a mistake on your blog, admit it.

Apologize, if necessary. Mistakes, big and little, are inevitable and upset people, but you can do a great deal to help yourself and your credibility by how you handle the mistake after you or your readers discover it.

Fortunately, bloggers have evolved ways to indicate corrections in blog posts, such as using strikethrough text on the original error and following it with the correction, like this: Blogger Darren Barefoot uses this technique on his blog www. In Figure , he corrects a grammatical error that changes the meaning of a sentence. Other bloggers use italics or bold, or make notes at the top or bottom of the blog post, to make these kinds of corrections.

The strikethrough style, however, has the advantage of letting you indicate the original error clearly. Making a correction while retaining the error is best unless the error was libelous or is causing legal trouble.

Try to avoid simply changing the text like the mistake never existed. You can handle updates that you want to make to a blog post in two ways: If you change your mind about something, or simply need to expand on what you first said, you may want to do so in the original blog post, instead of starting a new post.

Updating the original blog post ensures that readers see your original post at the same time as the update. For very important updates that change the intention or meaning of a post, Darren Barefoot www. In this case, the update expands on the original post by pointing out new resources.

Plus, you can use the extra post to apologize if you need to. If you start a new post to explain a mistake, link to the old post and also go into the old post to create a link to the new one, just so all your readers get a chance to see all the details. On his blog, Darren Barefoot uses strikethrough text to cross out an error. Entering the Blogosphere Figure When he has new information to add to a blog post, Darren Barefoot adds an update to the bottom of the original post. Handling dialogue You write your blog in hopes that people read it and usually respond and interact with you, as well.

The mechanism for interacting with your readers involves blog post comments. Comments are both a boon and a bane for bloggers: They provide a source of much interesting dialogue, but they can also likely provide an area for people to post spam and other unwanted material. A blogger who neglects to read comments and respond to them quickly loses the community of people who write those comments because they can get frustrated and leave.

On the flip side, reading and replying to those same folks generally earns a blogger a larger and more engaged audience. Pay attention to the conversation others generate on your blog; when necessary, exercise your judgment about removing personal attacks, libel, obscenity, spam, or other undesirable content. In Chapter 9, I cover building a strong community dialogue by using the comments on your blog. And you spend a lot of time at work.

Work can certainly provide you with a great source of stories and jokes. In fact, at my office the other day, my partner did the stupidest thing. Anyway, blogging about work can get you in trouble. And all that trouble comes before you reveal trade secrets or stock information! Some bloggers identify both themselves and their employers on their personal blogs.

After all, if you blog on your own time and you do blog on your own time, right? Employers who regard their employees as representatives of their businesses might even institute a company blogging policy that dictates whether Chapter 2: Entering the Blogosphere you can identify your employer on your personal blog. This policy might even request that you not blog at all, especially if you are the visible face of the organization or speak for the company in other circumstances.

I encourage you to blog about whatever floats your boat, but if you want to blog about work, you need to do so safely.

Recent Posts

In some cases, a policy might be in place that makes certain requests of your blogging behavior, and you can choose whether to comply with them. Comply with them or have good reasons if you choose not to. Trade secrets include confidential information about how your employer does business that can impact revenue or reputation. For example, some employers have policies about taking photographs of the workplace, or revealing addresses or buildings. Those policies seem unrelated to blogging — until you put those photos or that information on your blog.

Blogging without Embarrassing Your Mother or Losing Friends You might think it goes without saying that if you can lose your job over opinions that you express on your blog, you can also damage your personal relationships with friends and family.

Many bloggers get caught up in the confessional mood and post content that they later regret — though perhaps not as much as a friend or relative regrets it.

Her parents, who were still firm believers in that religion, read the post and were hurt, as was her extended family and the community in which Chapter 2: Entering the Blogosphere they lived. Heather calls herself a poster child for what not to do on a blog, though in fact, the process has resulted in Dooce www. More recently, Heather was the subject of a New York Times story www. Even if you never criticize others, you might possibly reveal information about others — their conversations with you, the date you had last night, the disappointing sexual encounter — that your friends and family may find disturbing.

Protecting others in your life Call it the Mom test: Can your blog post get you in trouble with your mom? If your mom is like my mom, she will. In some ways, all this advice is common sense: For instance, if you write a report on an unsuccessful relationship, the next person you want to date might read it.

Before you hit the Publish button, stop for a second and put yourself in the shoes of your reader: Are you writing for the reader, or are you writing for yourself? Never put any personal identifying information online that exposes you to possible identity theft or physical confrontation: Most bloggers prefer to keep phone numbers private, as well.

For example, if you use a nickname when you leave comments on other blogs, and then use that same nickname on a bulletin board or when you sign up for a socialnetworking service, people can easily connect the dots.

In fact, many of these services already work together. How bloggers get paid?

There are two main categories we can talk about when it comes to getting paid as a blogger. One is passive income while the other requires you to engage in some actions. Passive income is an always popular option since it allows you to earn money even while you sleep.

While you are able to get paid all the time, you still have to work hard on the advertisements and different systems if you want to get the best out it earn as much as possible. You can earn money by: Having Course Sales, Training, and Coaching Writing and publishing sponsored posts and listings Selling products directly Writing ebooks Podcast sponsorships These are just some popular ways of earning money while blogging. How much money can you make from a blog?

It depends on many factors. Are you just starting out or you already blog for some time and have a group of people who trust you? Is blogging your primary focus or do you manage a blog just in your spare time? What should I blog about? More often than not, people think they should blog about popular topics where they think money grows on trees. In the case, it would show that you write about something you might not completely understand and love, and it would result in an unsuccessful blog that not even you would enjoy.

Instead, you should blog about something you love and follow. Even if it is a smaller audience, your passion and expertise will attract just the right people. You will be able to connect with them which will help you to grow the blog and even earn money from it. What to do if your domain name is taken? Unfortunately, gazillions of awesome domain names have been already taken. Especially if you aim for the most popular. Just by clicking the button, you can skip the registration of the domain.

Try thinking about other options or maybe another extension like. We have put together a guide to help you come up with a great domain name, so take your time and consider all the factors before registering a domain.

News about unsecured sites started to spread like a wildfire, and everyone wanted to get their site on the safe list. And so should you; having a secure website have more than a few benefits: Having Course Sales, Training, and Coaching Writing and publishing sponsored posts and listings Selling products directly Writing ebooks Podcast sponsorships To make your site safe, all you need to do is turn on the SSL certificate. It controls the data transfer on your site and makes it unreadable to nosy people who might sniff the data from an outside.

To quickly identify if SSL certificate was successfully installed for your domain, check for the icons next to the URL of your site. This will indicate that the certificate has been successfully installed and that your blog follows the rules. If you click on the icon, it will tell you that the site is not secure, and warn you about leaving sensitive information on that site. Now you can imagine how terrible that looks like when Google recommends not to leave any information on a site.

Please note that you can turn on the certificate only after your domain registration is fully completed. To make sure it will work, wait at least 24 hours before turning on the certificate. How many people have blogs?

How many people use blogs?Try to schedule these in and use a timer that goes off every 30 minutes to remind you to move around and let your eyes, brain and muscles have a rest for blogging. In Chapter 1, I show you some good blogs and give you background about this young industry.

How can you appeal to them and get them to keep reading your blog? Many bloggers know their readers are curious, and those bloggers put together short bios and other information for readers. I am sure I have forgotten some people but you know who you are and I thank you.

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